The Girl in Your Shirt's Blog

Explanation and Prices

Tue, 26 Jan 2010 20:16:00 -0500

What is "in Your Shirt?" We are an experiential marketing venue for companies that leverages both online & real world presences at college campuses and conferences. We also host a webshow and wear your shirt.

If you are looking for a nexus of social media marketing and real world presence with brand building, you have found the ideal solution for your company, organization, cause or political campaign.

Let us show you how to move to the next generation of marketing! Please find an explanation of our services and pricing below:

Click here for a high quality PDF of this information.

For convenience and usability the text as above is repeated below:

1. College Girl Campaigns:

Choose a number of college & sorority girls to campaign for you in any state in the nation. You choose the number of days they will campaign for you on campus.

Along with the following, we can immediately mobilize to any campus in the nation to fit your needs. Just ask!

Limited Time Pricing:

(Campaigns are on a per-day basis)

10 Girls per Campus: $999
20 Girls per Campus: $1,499
50 Girls per Campus: $3,249
100 Girls per Campus: $5,499
150 Girls per Campus: $8,249

Custom quantities available. Weekly block purchase rates available. Shirts & fliers are additional cost based on your design requirements.

The girls will:

wear your shirt for 1 full college day
each will distribute 100 promotional flyers
take and submit 5 photos of the day's promotion
promote your campaign with their personal Facebook & Twitter status updates
you'll also get a showcase video promoted by Jenaé, the original Girl in Your Shirt

Note: The video will include all photos and video that are taken during your college campaign. Our girls will be sure to promote this video link and your promotion via Facebook & Twitter.

Campus Girls gives you the opportunity to launch a viral marketing campaign in both the real and virtual world that offers a degree of control and analytics not hitherto experienced. If there is a university or college that we do not yet represent, please ask us. We will explore the opportunity quickly and expand our presence to encompass your requested college.

As the Girls in Your Shirt will be sharing the event information on their Facebook accounts, it's important to note that click through rates for status updates and wall posts have been calculated as high as 6.49% as opposed to traditional Facebook advertising that only sees a click through rate of about 0.04%! (See here: http://adage.com/digitalnext/article?article_id=138442)

2. InstaParty Promotion (professional college party promotions):

Daytime college campaigning not enough? Let our girls show off your brand while showing the guests a good time. We'll throw you a professional party, complete with plenty of promotion, and a great opportunity for our Girls to take surveys or run product testing for your company. You choose the size of the party and we'll be sure to make it a night to remember.

Limited Time Pricing

100 minimum party attendees: $1,499
200 minimum party attendees: $2,699
500 minimum party attendees: $6,249
1000 minimum party attendees: $11,499
1500 minimum party attendees: $17,249

Custom quantities available. Shirts, fliers and other things you may want to include will be calculated separately based on your requirements.

Your Party will include (but is not limited to)  the following:

all promotion girls will wear your shirt
each girl will invite a minimum of 10 guests
50 photos of event
1 video (will be promoted by the girls online)
professional DJ (with announcement and shout outs throughout the party to remind guests of the party sponsor)
distribution of any requested or supplied marketing materials or swag
third party quality assurance for each event
party refreshments

Any other requests? Our girls can make it happen! Like the Campus Advertising Campaign, this will also have the same online promotion feature, giving you the advantage in both real and virtual world exposure.

3. Conference Promotional Girls:

We've hand picked a group of tech savvy girls to promote you at tech conferences world wide. There are two sets of four girls and each promotion is sold by the set of girls. Spots are sold on a first come, first serve basis. There are 8 sponsor spots available.

Our girls will wear shirts that are divided into four quadrants per side of the shirt. Each quadrant will contain one logo. The shirt will also have one sleeve available for a logo.

Special SxSW Pricing:

NOTE: Shirts will be worn for the full duration of March 12th - 16th, even during off hours for a minimum of 12-14 hours per day, including post-event activities! Sunday, the 12th is already filled by special order. The following are for 4 days:

Sleeve Sponsor $670 (1 sleeve logo)
Gold Sponsor $1,414 (1 quadrant)
Platinum Sponsor: $2,827 (2 quadrants)
Double Platinum Sponsor: $5,654 (4 quadrants which is one full side of the shirt)
Full Sponsor: $11,307 (full shirt, front & back)

Your conference promotion will include the following:

one set of four girls wear your logo
each girl is trained and well versed regarding your company in order to engage with others on all important aspects of your company or product
our girls make contact with people in a friendly, non-sales pitch approach
our girls focus on the social parts of conferences & events by making sure to mix in the halls of events and attend the after-parties for full exposure
a professional photographer (who will gratuitously wear your logo) will take high quality photos throughout events which show the girls in action (75 - 100 photos per day)
Platinum clients receive video interviews from our girls with key individuals at conferences.
our girls will pass out pertinent information by way of fliers, cards, calendars or any give-a-ways you may request

4. Individual show sponsorship:

Please contact us for the cost of production for your video. The video will be wholly owned by your company to use for promotion. The video may be permitted to be longer if you provide video material that will be interspersed. It has been demonstrated that GiYS custom shows significantly increase a company's dwell time and conversion rates. Let'sTalk.com saw a 15% increase in sales with our video. See here: http://bit.ly/75ddh2

This offering is still available as Jenaé, the original host of Girl in Your Shirt will produce an 8 min (max) custom promotional video that you can fully sponsor and own for your promotional benefit.

Your show promotion will include the following:

1 promotional video of your company with full ownership rights to the video
1 tweet from @GirlinYourShirt
3 Flickr photos of Jenaé wearing your shirt

5. Sponsorship for Girl in Your Shirt entrepreneurship show:

Monthly sponsorship is available for biweekly shows. First come, first served and there are 4 sponsor spots available. As a sponsor, you will receive an 8 second ad of your choice to be featured before, during, and after the show. Ad reels will also be interspersed throughout the show and banners on the show website.

The popular Girl in Your Shirt tech show, hosted by Jenaé, has created buzz that has captured the the attention of TechCrunch and LA Times along with many other news outlets and blogs around the globe. Her new YourShirt show includes insights into the web world and tech community, along with features on great startups. For an example, please see Episode 1: http://bit.ly/ys001

For any questions please contact Jenaé or George: girls@GirlinYourShirt.com

Shorty 2010

Mon, 25 Jan 2010 13:41:00 -0500

Well! It's that time of year again and you're welcome to pass along a vote for me at the Shory Awards. Vote now!

Click here to learn more about the Shorty Awards.

South by Southwest (SxSW) 2010

Thu, 21 Jan 2010 17:21:00 -0500

As you may have noticed South by Southwest is fast approaching! We have you covered at this hot event and are ready to wear your shirt with our mob of girls.

Fun at CES Las Vegas

Wed, 20 Jan 2010 18:23:00 -0500

So I know I'm just an *eeensy weensy* bit late on posting this, but better now than never! I had an amazing time at CES and met so many of my internet heros including Frank Gruber, @Natasha, Sarah Austin, Leo Laporte.

I also got the chance to finally meet some good ol' Internet buddies of mine like @TechFrog & Daynah. And of course one of the best parts was meeting some new friends such as @KeiraDazi, @Ribeezie, @Rynda, @mayhemstudios, @AdamHirsch, @AdamOstrow, @NanPalmero, @AlexandraMokh, @heathermeeker, @ggdm, @krystyl, @jeffrago, @efren, @danielbru, @acoolong, @ferenstein and so many more!

I thought I'd share a few of the photos I have and I'm excited to meet more wonderful individuals at SxSW in Austin, TX this March! If you plan on being there, give me a shout! I'd love to meet up with you. Really, do it! (@GirlinYourShirt on Twitter or email me jenae [at] girlinyourshirt [dot] com)


Jenaé & Adam Hirsch	Brian Solis & Jenaé


Jenaé & Adam Ostrow	Daniel Brusilovsky & Jenaé


Jenaé & Daynah	Jenaé & Frank Gruber

Jenaé & Sukhjit

CES 2010 - January 7

Fri, 01 Jan 2010 12:10:00 -0500

We have a very special and short list for our CES offering this year that is coming up in a few days. Please contact us immediately if you'd like to take part in this very special event: (740) 395-7394 or (740) 200-0015 or email us at: girls [at] GirlinYourShirt.com

For a full sized PDF for printing, please download the PDF here.

CrunchGear Columbus

Tue, 06 Jan 2009 11:57:00 -0500

I'm a little late on this blog post, but I was determined to get it out. A couple of weeks ago CrunchGear announced a meetup in Columbus, OH (only 1.25 hours away from me!). I was so excited something like this was so close to home (especially way out here in the midwest!). So my dad and I hopped in the car and went together.

I met many great individuals including Jason Blanton & Alvin Borromeo (bloggers, WordCamp Ohio leaders, IgniteColumbus) and the elite John Biggs, Editor in Chief of CrunchGear. Located at the Surly Girl on the short north, our little back bar room was quickly packed with enthusiastic tech geeks. Naturally many introductions were made and lots of business cards were passed out, which soon became a repeated reminder of how brainless I was not to have brought any. Overall I had a great time and met some great people that I hope to be able to meet up with again in the future. I'm realizing that Columbus is a great place for tech geeks like myself & that there are more events and opportunities to network than I thought. (Check out Majelly.com)

Speaking of this event, I have yet to get back with all of the wonderful people I met there so if you're reading this post and you're one of them, don't worry, I haven't forgotten about you & you'll be hearing from me soon!

I hope they have more of these. Next time I'll bring business cards.

-Jenaé

Fit in Your Shirt Challenge '09

Tue, 30 Dec 2008 09:19:00 -0500

Today I've announced my Fit in Your Shirt Challenge 2009!

I'm inviting all to join me in setting a new fitness goal for 2009 in a public way using social media to post your progress and help others keep track of what you're doing. Your goals can be anything you want, simply create your profile with us at http://FitinYourShirt.ning.com. We will be tagging & marking all of our Twitter updates, photos & videos with #FIYS. So watch my intro video, create your profile and spread the word! The new year is a perfect time to start anew, and there's nothing like pressure from your friends/peers online to keep you on track! 12seconds.tv is also a good place to post updates!

And remember, it's NEVER too late to start!! So even if Jan. 1st is over, there's still reason to join!

Watch my intro vid here: http://www.viddler.com/explore/girlinyourshirt/videos/34/ and spread the news!

-Jenaé

Changing the show in 2009

Fri, 26 Dec 2008 22:15:00 -0500

I've had a lot of fun creating the shows that I have thus far. Even though producing a show daily certainly has been a busy ride (sometimes I'd cast six shows a week) it's been a great experience for me. I've learned many lessons and now it's time to apply the lessons I've learned.

If any of you have ever produced a show you'll know that it takes a lot of thought, time and effort to make a script, plan the show and edit video; that is if you want to have a decent show. Doing that every single day and living in a house with four younger siblings (ages 1-8) makes it a bit tough to find quiet time to film to say the least! So 2AM quickly becomes the optimal time for these things (not so good for my beauty sleep! And trust me, as much as I love him I'm not exactly going for the Mike Arrington look; I'm pretty sure my dad is already taking that one up anyways.)

Having said this, shooting a daily show and working so hard is a matter of pride and glory for some Internet celebs like the ever so energetic Gary Vay.ner.chuk of Winelibrary.tv who loves his fans so much that he shoots a daily show. Props to him, but he's also a $50M+ dollar a year man. Unlike Jenaé here who is running on a shoe string & matchbox budget for the time being, I still love my fans, I love to work hard but I've got some good reasons for what I'm about to do.

So don't get me wrong, I love doing my daily show. However the real reason for changing it up in 2009 is for more than just the fact that daily shows are leaving me sleepless. Cranking them out daily doesn't leave much time or room for preparing interesting content and interacting with the community, and that's where I am calling foul on myself and demanding a change. I feel I have so much more to offer you all than a plain commercial pitch and startup daily. As Vaynerchuk's mantra goes: PHCC (patience, hustle, community and content). Also, since inYourShirt.TV was launched, I need to focus on the grand scheme of things, building the network and attend to other business ventures that require my attention.

First thing's first, I'll be scaling down the number of shows per week. I'll eventually take it down to 1 show a week (a show every Tuesday). The switch will be gradual and won't actually begin until February. My content will revolve around technology highlights, startups, health & web industry insights. And of course I'll sport the shirt of the day.

I'll be posting updates to my thoughts, my progress, etc. soon. February is the time to look out for a changed show!

Feel free to share your thoughts below in the comments section. I know that some of you will like this change and some won't, however I'm confident with this decision.

Still, let me know what you think even though there's not yet a show for you to judge by. Once I have one of the "new" shows up you can better judge for yourself. I think you'll find it a pleasant surprise.

-Jenaé

TechieDiva - Christmas Giveaway

Thu, 11 Dec 2008 00:00:00 -0500

Today is the final day of a giveaway worth $6,000 in electronics by a super popular women's tech blog, Techie Diva! They teamed up with HP and Microsoft as one of the world's top 50 blogs to administer this holiday gift! I was lucky enough to have the opportunity to showcase this blog, and I'm also participating in their wonderful giveaway, this blog post being my entry!

If I win this contest, I will be giving away the spoils to my wonderful fans & friends, those who follow and keep up with GirlinYourShirt! Secondly, in order to triple my chances of winning this contest, my mother and I decided to bake "THE DIVA" cake and we recorded our experiences to share with all of you. Not only this, but we also shared the experience of us decorating the cake with our fans & friends LIVE on Ustream! We gave away a couple of Techie Diva shirts and had a blast! Here are the links to our two Seesmic posts of our making of The Diva cake:

Part 1 Out of the Oven: http://seesmic.com/video/rb5buR79tV

Part 2 The Finished Product: http://seesmic.com/video/rr3RI1S2Uv

I hope you enjoy these as much as we did! We had great girly fun & time sharing our cake-making experience with you! Good luck to everyone who enters! Merry Christmas!

Recieving Great Reviews!

Wed, 03 Dec 2008 00:00:00 -0500

I'm very happy to show you this wonderful article written by one of our recent showcase companies, MyPunchbowl.com. So far, things have been turning out super and we've received great reviews by the companies we love.

You can also view the original post on their blog here.

Girl in Your Shirt loves MyPunchbowl

December 3, 2008

"A few weeks ago, TechCrunch had an article about a young entrepreneur in the Midwest named Jenae who is starting a marketing company called "Girl in Your Shirt." The premise is simple: for $75, Jenae will spend the day promoting your website around the Internet. The cool thing is that she creates a video on the Girl in Your Shirt site as well as a few of the other newer video websites (such as Seesmic).

"When I saw the original article about TechCrunch, I spent a few minutes checking out her site. With a name like "Girl in Your Shirt," I wanted to make sure that it was an appropriate site and that MyPunchbowl would be represented well. The frequently asked questions mollified my concerns: "However keep in mind that I do not wear tank tops or any other "revealing" attire and reserve the right to reject any offer that I deem inappropriate, offensive, distasteful, etc."

"I immediately filled out the form and submitted a request for Jenae to feature MyPunchbowl on Monday, December 1st. The next morning, I heard from Jenae, and we were all set to go. (One interesting note: a few hours after I paid for our Girl in Your Shirt day, one of our investors wrote me a note saying "Girl in Your Shirt" sounds right up our alley).

"We sent Jenae a package - which included a t-shirt (of course), some stickers, a car magnet, and my favorite: some Big League Chew. On Monday, Jenae featured MyPunchbowl all over the Internet. She did a great job. I was really impressed at how thoughtful and positive the videos were, and she clearly spent some time getting to know the site. She talked about MyPunchbowl Design Studio and MyPunchbowl eCard Studio and did a nice job describing the features and benefits of our site. If you have a website that you want to promote, you would be foolish not to include Girl in Your Shirt as part of your marketing mix.

"Here's one of the videos that Jenae produced for MyPunchbowl. Thanks Jenae!"


Keira Dazi, iJustine, & Jenaé	Jeff Rago, Jenaé & Keira Dazi