inYourShirt.tv

About Girl in Your Shirt

We are an experiential marketing venue for companies that leverages both online & real world presences at college campuses & conferences. We also host a webshow & wear your shirt.

If you are looking for a nexus of social media marketing and real world presence with brand building, you have found the ideal solution for your company, organization, cause or political campaign.  

Let us show you how to move to the next generation of marketing!

	Jenaé Plymale: Star host, Co-founder and President of Girl in Your Shirt, 20-year old California girl transplanted to the Midwest. Tech geek, Mac fan, & all things French.  Always listening to A State of Trance (ASOT) and eating Bob Evan's raspberry Crêpes.
	George Plymale: Co-founder and CEO of Girl in Your Shirt & inYourShirt.com. You'll find George working on the high level business and technical side of the company while helping to keep things rolling steadily ahead in a positive direction. He has an information and technology specialist with over 19 years of experience. Degreed in computer science with a high interest in disruptive technology and innovation. Direct experience with technology startups and leadership, automation engineering project management, real estate development and software and web development including programming, graphic design, video production and 3D animation.
	Jim Alden: Partner at Girl in Your Shirt. Jim works with the Conference Girls division specifically and helps to continually move that forward into new conferences as well as keeping the Girls going strong. He is a Technology specialist, Idea man, Innovator. I also train in a wide variety of business and personal applications. I have created over 30 high-tech automation based home theater systems, and maintained several business networks, and trained in these fields. I have been know in some circles as the Tech Guy To The Stars for the past 15 years, as a great many of my clients work in the (Hollywood) industry.
	Peter Groverman: Partner at Girl in Your Shirt. Peter works with the College Girls division and works on a continuing basis to further this part of Girl in Your Shirt through partnerships, business relationships as well as pushing new clientelle towards our service offerings.  Peter also provides some additional business and legal support and assistance due to his educational background. Co-Founder & President of TapInko.com, he has six years of experience working within technology-related businesses, focusing on marketing, negotiating, funding, and planning. Peter spent two years at Villanova University School of Law where he acquired legal-related business resources and knowledge.  Additionally he is finishing his law degree this quarter.

The company originated as a show put on by Jenaé Plymale as a small project to earn some extra cash and to find a fun new way to market web startups by wearing swag t-shirts and spreading buzz about them with online social media tools.  However, this small project instantly turned into Internet phenomenon, literally overnight.  Picked up and plastered on the front page of one of the Internet's most popular blogs TechCrunch, it was soon both heralded and disputed among countless web logs (blogs), podcasts and major editorial publications worldwide.  Initially Girl in Your Shirt's appeal was mainly captured by web entrepreneurs and much of the startup crowd for introductions on new startups and was seen as a creative marketing tool for companies to be placed into the limelight.  This show, originally hosted by Jenaé Plymale, introduces a daily tech startup while wearing the company swag shirt.

Through further evaluation Jenaé and her partner George Plymale decided to restructure the company to be able to sustain much larger growth and to be able to go further down the rabbit hole of creative experiential marketing, being one of the few companies in the nation that is beating this innovative drum in 2008.  This style of marketing is truly the next generation of marketing and our endeavors at "in Your Shirt", Inc. are pivotal as they combine this real world touch or experience with online metrics and analytics through college girls throughout the nation, and soon to be world.  Today it is possible to reliably run a campaigns that straddle the real and virtual worlds while providing the most bang for the buck for your organization's investment.

Our services cater to:

• enterprise class companies
• not-for-profit organizations
• mid sized companies such as restaurants or others with local vested campaign interest
• startups that want to rocket a product into public site
• companies that want to cater directly to college age demographics
• companies that would like to be more visible to certain demographic subsets at conferences
• political campaigns wanting to "get out the vote" or to generate awareness
• churches that would like to run focused campaigns
• or any other organization that can think of creative ways to use our services!

Our core offerings that can be leveraged in an unlimited number of creative ways consist of five (5) core services:

1. College Girl Campaigns:

Choose a number of college & sorority girls to campaign for you in any state in the nation. You choose the number of days they will campaign for you on campus.

Along with the following, we can immediately mobilize to any campus in the nation to fit your needs.  Just ask!

The girls will:

• wear your shirt for 1 full college day
• each will distribute 100 promotional fliers
• take and submit 5 photos of the day's promotion
• promote your campaign with their personal Facebook & Twitter status updates 
• you'll also get a showcase video promoted by Jenaé, the original Girl in Your Shirt

- Note:  The video will include all photos and video that are taken during your college campaign. Our girls will be sure to promote this video link and your promotion via Facebook & Twitter.

Campus Girls gives you the opportunity to launch a viral marketing campaign in both the real and virtual world that offers a degree of control and analytics not hitherto experienced.  If there is a university or college that we do not yet represent, please ask us.  We will explore the opportunity quickly and expand our presence to encompass your requested college.

As the Girls in Your Shirt will be sharing the event information on their Facebook accounts, it's important to note that click through rates for status updates and wall posts have been calculated as high as 6.49% as opposed to traditional Facebook advertising that only sees a click through rate of about 0.04%! (See here: http://adage.com/digitalnext/article?article_id=138442)


2. InstaParty Promotion (professional college party promotions): Daytime college campaigning not enough? Let our girls show off your brand while showing the guests a good time. We'll throw you a professional party, complete with plenty of promotion, and a great opportunity for our Girls to take surveys or run product testing for your company. You choose the size of the party and we'll be sure to make it a night to remember.

Your Party will include (but is not limited to) the following:

• all promotion girls will wear your shirt
• each girl will invite a minimum of 10 guests
• 50 photos of event
• 1 video (will be promoted by the girls online)
• professional DJ (with announcement and shout outs throughout the party to remind guests of the party sponsor)
• distribution of any requested or supplied marketing materials or swag
• third party quality assurance for each event
• party refreshments

Any other requests? Our girls can make it happen! Like the Campus Advertising Campaign, this will also have the same online promotion feature, giving you the advantage in both real and virtual world exposure.


3. Conference Promotional Girls: We've hand picked a group of tech savvy girls to promote you at tech conferences world wide. Depending on the event and your request we have four (4) or more girls available for each conference. Spots are sold on a first come, first serve basis. There are different levels of sponsorship which include:

• a full day
• individual logo sponsorships spots:
  • 1 Full Sponsor (entire event)
  • 2 Double Platinum
  • 4 Platinum
  • 8 Gold

• sleeve sponsor

Your conference promotion will include the following:

• girls wear your logo
• each girl is trained and well versed regarding your company in order to engage with others on all important aspects of your company or product
• our girls make contact with people in a friendly, non-sales pitch approach
• our girls focus on the social parts of conferences & events by making sure to mix in the halls of events and attend the after-parties for full exposure
• a professional photographer (who will gratuitously wear your logo) will take high quality photos throughout events which show the girls in action (75 - 100 photos per day)
• Platinum clients receive video interviews from our girls with key individuals at conferences.
• Gold and higher sponsors: our girls will pass out pertinent information by way of fliers, cards, calendars or any give-a-ways you may request

4. Individual show sponsorship: The video will be wholly owned by your company to use for promotion. The video may be permitted to be longer if you provide video material that will be interspersed.  It has been demonstrated that Girl in YOUR Shirt (GiYS) custom shows significantly increase a company's dwell time and conversion rates. LetsTalk.com saw a 15% increase in sales with our video. See here: http://bit.ly/75ddh2  

This offering is still available as Jenaé, the original host of Girl in Your Shirt will produce an 8 min (max) custom promotional video that you can fully sponsor and own for your promotional benefit.

Your show promotion will include the following:

• 1 promotional video of your company with full ownership rights to the video
• 1 tweet from @GirlinYourShirt
• 3 Flickr photos of Jenaé wearing your shirt

5. Sponsorship for Girl in Your Shirt entrepreneurship show: As a sponsor, you will receive an 8 second ad of your choice to be featured before, during, and after the show. Ad reels will also be interspersed throughout the show and banners on the show website.

The popular Girl in Your Shirt tech show, hosted by Jenaé, has created buzz that has captured the attention of TechCrunch and LA Times along with many other news outlets and blogs around the globe. The show includes entrepreneurial insights into the web world and tech community, along with features on great startups.